AI Lead Qualifier
Automated lead scoring and routing using Groq AI — from form submission to CRM in seconds.
Manually qualifying leads wastes hours. Most inquiries go unanswered for days — by which point the lead has already moved on.
A fully automated pipeline that classifies every lead as Hot, Warm, or Cold using AI within seconds of form submission — then routes them to the right actions automatically.
The pipeline, end-to-end.
Nine steps. Zero manual intervention. Every step is observable, logged, and recoverable.
Form Submission
Lead fills out the Tally form. Captures name, email, company, message, and qualifying questions.
Trigger Scenario
Tally webhook fires the Make.com scenario instantly — no polling, no delays.
Clean & Validate
Data is sanitized — trims whitespace, validates email format, normalizes fields before they hit the AI.
AI Classification
Groq llama-3.1-8b-instant scores the lead, assigns Hot/Warm/Cold, infers urgency, industry, and the best follow-up channel — 8 output fields total.
CRM Lookup
Checks HubSpot for an existing contact. New leads get created; returning ones get updated and noted.
Hot Lead Path
HubSpot contact + deal + note created. Slack alert sent to #sales. Personalized AI-written Gmail dispatched within seconds.
Warm Lead Path
Slack alert with full context. Nurture email tailored to the lead’s industry and urgency.
Cold Lead Path
Slack alert only — added to the long-game pipeline for periodic re-engagement.
Audit Trail
Every classification + outcome logged to Google Sheets for analytics, debugging, and accountability.
Try it yourself — submit a real inquiry.
This triggers the actual automation. If it qualifies as Hot or Warm, you'll receive a personalized AI-generated email within seconds.
Every tool, every signal.
Real screens from the production pipeline.
Each tool, its job.
Want this built for
your business?
Book a free 30-minute discovery call — or send me an email if you prefer. Either way, we'll map your lead flow and figure out what to automate first.